With our time in Maine, we are trying to experience as much as possible. We’ve tried lobster rolls and whoopie pies and tonight we are trying Moxie. It’s been around since the late 1800’s and was named Maine’s official soft drink – Moxie.

The special ingredient that gives it both its distinctive flavor and it’s claimed health benefits is gentian root. This also happens to be the ingredient in bitters that gives it that, well, bitterness (which I totally called!).
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There have been a number of advertisements in the 130 years of Moxie’s life. Here is a collection of some of our favorites. A quick Google image search yields page after page of bottles throughout the years and thoroughly convincing advertisements.
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We think this would make a great Moxie ad. Add your caption here!